Xmar Publishing

29 Ingredients For Sales Success
By Michael Simpson

The publishing industry is changing drastically with popular digital reading platforms like the iPad, the Nook and Kindle pushing eBook publishing to record highs. Not long ago, we were asking whether it is worth it to publish in digital formats in addition to paper. Now we need to ask . . . is it even necessary for you to publish on paper? In 2009, eBook sales totaled $169.5 million of the $35 billion publishing industry. A report by Forrester Research predicts sales will total $966 million in 2010, and projected to cross the $1 billion line in 2011. If you're … [Read More...]

"A comprehensive professional marketing strategy that targets a traditional audience and online audience is essential to driving book sales." Many authors confuse marketing with public relations or vice versa. While both promotional components are important, they are very different in their scope and execution. Although marketing and public relations complement each other, they are most effective when treated as distinct entities. Marketing focuses on immediate sales, while publicity is directed at earning unbiased media coverage. Knowing … [Read More...]